canadian internet statistics

As of early 2024, internet usage and search engine engagement in Canada have evolved significantly:

  • Internet Connectivity: Approximately 94.3% of Canadians, equating to nearly 37 million users, had internet access as of January 2024.

  • Device Usage: Smartphones are the most common computing devices in Canadian households, with 90% ownership, followed by desktop or laptop computers at 81%, and tablets at 64%.

  • Search Engine Usage: Google dominates the search engine market in Canada, holding a 90.18% share as of October 2024.

  • User Engagement with Search Results: While specific statistics on user behavior regarding search result pages are limited, it’s widely recognized that a significant majority of users focus on the first page of search results, with a substantial portion clicking on the top three results.

These figures highlight the pervasive role of the internet and search engines in daily life across Canada, with Google maintaining a dominant position in the search engine market.

how this impacts your business

Assuming Canadian users search at a rate comparable to the global average, we can estimate the annual number of Google searches in Canada as follows:

  1. Globally, there are 8.5 billion daily searches and an estimated 5 billion internet users, the average is approximately 1.7 searches per user per day.
  2. Multiplying 1.7 searches by 37 million Canadian users results in about 62.9 million searches per day.
  3. Multiplying daily searches by 365 days yields approximately 22.96 billion searches per year in Canada.

Globally, mobile devices account for a significant portion of search engine usage. For instance, in January 2024, Google commanded a dominant 95.4% of the global mobile search engine market.

If we assume 90% of Canadians search using their mobile devices, that means almost 21 million Canadians use a mobile device to search. This illustrates why having a mobile friendly website is crucial to it’s success online.

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